Karin brings a strong foundation in brand development, visual design, and marketing outreach to the Logisyn team. Her main focus is to drive name recognition and network growth within the logistics industry. Karin recognizes the importance of developing and maintaining our connections within the industry community and organizations. She works closely with the Sales team to develop targeted marketing campaigns, promoting our teams’ expertise across the sector, to our clients and potential customers. Karin also works directly with the Engagement team to create refined and visually appealing presentations and documents for use during the search phase of the M&A process.

With a key eye for design grounding her, Karin began her career at Schneider Electric honing international advertising and publication print management skills. Her tenure as the Creative Coordinator overseeing the creative department for an Arizona marketing company expanded her mastery in brand awareness and targeted marketing. Having built a strong foundation of clients across various industries, Karin successfully devoted herself full time to managing her design firm, K.Mel Creative, focusing on polished company brands and professional designs. Having worked with Logisyn as a contractor since their beginning, Karin and the rest of the team knew that the quickly expanding company could truly benefit from a full-time marketing perspective to continue elevating their presence in the logistics industry.