Marketing Drives Post-Integration Success

Scott Case from Position:Global explains that in any M&A transaction, a well-timed marketing strategy is key to protecting brand equity, retaining clients, and keeping competitors at bay. Beginning months or even years before a deal is finalized—a robust communication plan ensures all stakeholders receive clear and consistent messages.

Logisyn's Managing Partner, Ron Lentz, reinforces this approach, stating, “Our experience shows that the best results in an M&A transaction come from both buyer and seller experiencing the deal’s benefits. In order for that to happen, advance preparation, clear communication, internally and externally, and a solid integration plan are ultimately the key factors that lead to both companies continuing to thrive.”